Press
Gothamist
#pressNYC tap water has been consistently clean enough to spare the city from spending billions on a filtration facility, but the water is treated with chlorine to kill germs, orthophosphate to counteract lead contamination from pipes, sodium hydroxide to decrease acidity, and fluoride to prevent cavities (and sap and impurify our precious bodily fluids). To […]
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NY Mag
#pressThe weeks-old shop shills $2.50 glasses of “artisanal” tap water, stripped of impurities via a $25,000 filtering machine and, if requested, pumped full of hangover-crushing vitamins.
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Today
#press“Every 27 hours Americans buy enough bottled water to circle the entire globe.”
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Huffington Post
#press“It’s about treating water a little more consciously, mindfully and respectfully.”
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The Villager
#press“One look at some used filters gives one a pretty good idea of what is coming out of the tap. A pristine white filter that is supposed to last three weeks becomes a dark brown tube of sludge after just three to five days. There is no doubt that the men behind Molecule believe in […]
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WSJ
#pressNneka Leiba, senior research analyst with washington D.C. – based Environmental Working Group, said the nonprofit organization recommends filtering all drinking water.
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CNBC
#pressThe idea behind their Molecule water isn’t to compete with Poland Spring, Dasani or Aquafina and have bottles of Molecule water in every Walmart and health-food store. It’s taking this ‘shop local’ trend to another level. They want to be a sort of neighborhood well, where locals bring in canteens and jugs come in to […]
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Time
#pressThis isn’t just plain old New York water. It’s been filtered through a $25,000 apparatus that uses ultraviolet rays, ozone treatments and reverse osmosis to produce what the owners call “pure H2O.”
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